The Kitchen Table

From HVAC to Solar: How a Lawsuit Sparked a Lead-Gen Empire with Peter Roth

Episode Summary

In this episode of the Kitchen Table podcast, host Ken Baden speaks with Peter Roth, an entrepreneur with a diverse background in solar, HVAC, and lead generation. Peter shares his unique journey into the solar industry, detailing how he transitioned from HVAC to solar after facing challenges in his previous businesses. The conversation delves into the importance of lead generation in saturated markets, the advantages of call centers, and the entrepreneurial mindset required to succeed. Peter emphasizes the need for businesses to have a reliable source of leads and discusses how call centers can provide that scalability and efficiency. The episode concludes with insights on how entrepreneurs can leverage their experiences to help others grow their businesses.

Episode Notes

Takeaways

• Peter Roth's journey into solar began unexpectedly after being sued.
• Entrepreneurship often involves failing forward and learning from mistakes.
• The importance of lead generation in saturated markets like solar and HVAC.
• Call centers can provide a scalable solution for generating leads.
• Every business needs a reliable source of leads to succeed.
• Marketing strategies must adapt to avoid saturation and ad fatigue.
• The entrepreneurial mindset is crucial for navigating challenges.
• Peter emphasizes the value of quantifying results in lead generation.
• A call center can be adapted to various industries beyond solar and HVAC.
• Helping others grow their businesses is a passion for entrepreneurs.

Chapters

00:00 Welcome to the Kitchen Table Podcast

02:26 Peter Roth's Journey into Solar and HVAC

10:30 Transitioning from HVAC to Solar

16:10 The Challenges of Lead Generation in Solar

22:28 The Power of Call Centers in Saturated Markets

30:15 Scaling and Opportunities with Call Centers

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