In episode 37 of The Kitchen Table, Ken Baden is joined by personal trainer, Fraser Bayley. They discuss the importance of physical fitness and discipline in achieving success, drawing parallels between fitness and business success. Ken and Fraser explain that their success did not happen by accident, but rather through putting in the necessary repetitions and getting into the trenches to build their skill set. This experience has allowed them to understand the value of hard work and the doors it can open.
Tune in to gain insights into the role of discipline in reaching your goals.
TIMESTAMPS
[00:02:18] Mental Health and Medication.
[00:04:24] Toxic Culture in Blue-Collar Trades.
[00:07:18] Finding Passion in Fitness.
[00:10:51] Famous Musicians and Entrepreneurs.
[00:21:54] Macro Bowl Eating Approach.
[00:25:21] Nutritional Deficiencies and Unpleasant Feelings.
[00:30:09] Building Confidence on Camera.
[00:32:03] The Power of Physical Appearance.
In this episode, Ken Baden and Fraser Bayley acknowledge that being successful in entrepreneurship can be both rewarding and brutal. They emphasize that entrepreneurs face immense pressure and stress, and therefore need to optimize themselves internally to cope with these challenges. By doing so, Ken and Fraser emphasize the significance of optimizing internal factors, such as hormone systems and neurochemicals, to achieve physical results and overall well-being. They also note that energy is a valuable asset and that even with all the time in the world, if one does not have good energy, it does not matter.
Furthermore, Ken and Fraser discuss the impact of one's appearance on their success. They mention that positively presenting oneself can maximize opportunities and appeal. They acknowledge that this may seem superficial, but stress the importance of realizing that presenting oneself well is part of the whole package. By being skilled at what you do and presenting it in a positive way, one can maximize their success and achieve their goals.
QUOTES
SOCIAL MEDIA LINKS
Ken Baden
Facebook: https://www.facebook.com/TheKenBaden
Instagram: https://www.instagram.com/bluecollarcloser/
Fraser Bayley
Facebook: https://www.facebook.com/fraser.bayley/
Instagram: https://www.instagram.com/fraserbayley/
LinkedIn: https://www.linkedin.com/in/fraser-bayley-a769a116a/
WEBSITE:
The Kitchen Table Podcast: https://thekitchentablepodcast.net/
Intro/Outro00:03 - 00:16
Welcome to the kitchen table, a podcast about where business is done. So pull up a chair and join your host, Ken Baden.
Ken Baden00:16 - 00:33
All right, welcome back to another episode of the kitchen table where business is done. I've got my man, Fraser Bayley in the house, freaking what I want to call you, like the I was going to call you and I don't know if that's an insult, but like personal trainer, but personal trainer to like the stars.
Fraser Bayley00:33 - 00:40
Is that would that be accurate? Dude, I mean, yeah, that's that's an opening, man. We can start from there and just build on that, bro. Absolutely.
Ken Baden00:40 - 01:49
That's right, man. Well, I saw you on that post with and I'm a big Daughtry fan, by the way. I don't know if that makes me cool. Not cool. Don't really care. But I love Daughtry's music. So I thought that was really cool. Thank you, brother. So what's up, man? So, you know, you and I have been talking, I don't know, a few months now we have a mutual friend and Zachary Todd Price, full name, cause that's what he's, that's what he's putting on Facebook these days. But what he told me was he said, look, man, you know, you want, you want a nutritionist. And that's what I told him. I said, look, I want to get serious about working out. You know, I've got a decent foundation. Fraser, this is something that you preach all the time, but like, physical fitness and the discipline and everything that it takes to get to a certain level. And if we, you know, the viewers can see, you know, you're at that level, like the discipline, the parallels are just so, in terms of success, business success, you know, it's just, and I think it starts with that discipline factor. So he introduced me to Fraser. He said, this guy's the guy, you gotta use him. There is nobody else. We've been talking ever since. So Fraser, man, the floor is yours. You know, tell us a little bit about how you got here and what you're into.
Fraser Bayley01:50 - 05:25
First of all, man, I'm excited and I'm just honored to be here with you, brother, and just to collaborate and talk about all this stuff. Like you said, personal trainer to the stars, I guess, is an awesome way, this humbling way to start the conversation. My background is I studied nutrition and human structure and function, which is a bit like physiology. I'm from New Zealand originally. So I've been in the US now for almost 11 years. I actually got my citizenship earlier this year, man. So honorary sort of half New Zealander, half American. Thank you. And so my background, just to kind of compress it down, was I had a lot of mental health issues when I was a teenager. I mean, talk about mental health issues. I'm diagnosed with bipolar disorder, severe social anxiety, ADHD. I was medicated. out of my eyeballs for 10 years, just like so, put so much medication. that I needed to take blood work every two weeks to just make sure that the levels were not creating some type of toxicity in my system. And at that time, I didn't think that was kind of a strange thing. I was just like, oh, well, I guess the doctors know best. And I just went along with it, man. And I suffered immensely. I left school young. I was one of those kids that at the time was putting in like an A for effort, but I was getting D's and C's for achievement. So I felt particularly stupid. If you're putting in an effort, But then you're not getting an achievement result. I mean, what does that tell you? So I thought to myself, right, I'm done. I'm just going to go and get a job, blue collar stuff, blue collar baller types. I just want to go make some money. And it was funny because the job that I had at the time as a student was part time working in the butchery at a local supermarket. And I was like, well, that's the path of least resistance. I'm just going to go do that. I've already got the job. I'm not going to think about becoming a carpenter or an electrician or a plumber or anything. I've just got this right in front of me. So I went to them and I said, hey, can I just come work full time? And they actually offered me an apprenticeship. part of that apprenticeship was like a four-year process where you go through modules. It's like any type of apprenticeship for any type of blue-collar trade. And I tell you this, man, the butchery, and I think a lot of these trades, there's a lot of addiction and there is a lot of aggression and sort of wolf pack mentality in these places. And it was kind of like throwing jet fuel on the fire with my mental health. I was already having challenges in my life mentally as a teenager, then to be thrust into this environment with guys who are 30s and the 40s drinking, abusing their wives, just like very toxic culture. And that was my experience for a number of years. I was in that space. And I mean, I got into fistfights out the back in the butchery. Just think how dangerous it is to get into a fistfight when there's knives everywhere. Absolute insanity. So that was my life. And I mean, I had so many issues with substance abuse, like abusing my medications. I was taking more Ritalin than I needed to kind of get me going. And then I was so revved up. I was taking more benzodiazepines to kind of bring me down. adding alcohol into that and meth and I mean all kinds of Insanity and how are you by the way right now? I'm 39 in November. No, no, no. No, I'm sorry Yeah, so so at this point it was like 16 years old 16 17 18.
Ken Baden05:25 - 05:38
That's exactly like that's Yeah, it goes I'm familiar. Mm-hmm. Yeah, you're talking about those medications. Yeah or at that age or any younger than that is insanity, man.
Fraser Bayley05:38 - 10:48
And I've been on other medications before that for severe depression. So I've been on the Prozac and all those things and nothing worked. And I'll even tell you that the medications I was on, I don't even think really helped. For me personally. And so I got to this point in my life where I overdosed on my medications. I had these torn relationships with people. I was in these circles of people that are just criminals. And some of the people that I was best friends with have now spent decades in prison. So I was one of those people that I could have easily gone down that road. At the time, the one thing that really helped me just to compress it down was I started to see a psychotherapist. And this guy's name is Frank Hayes. And he, at the time, suggested to me, hey, why don't you try working out? You have all this pent-up tension and pent-up energy. Maybe working out will kind of help bring that down. And back then, this is 20 years ago, you couldn't just go to YouTube or just search things online as easily. A lot of the internet was in its dawn, so it was very new. unless you knew someone that was an expert in bodybuilding or an expert in fitness, or you had a book from the library, you couldn't just go and have this type of information given to you. So I had no clue that working out could alter my state. I didn't know that. I thought it was just like about not being fat or looking like a bodybuilder. I didn't know that it could affect like your actual wellbeing. And I thought to myself, well, he's been right about other things so far. Let me just go try it anyway. I started to get into bodybuilding or fitness training. And I found that it really did start to kind of snowball. I started to build this passion for it. And I noticed that I would enjoy going to the gym in the morning. That almost became like my social hour. So I found that because I wanted to be energetic and fresh in the morning for that social hour, I then stopped going out at nighttime as much. And I went into this thing that I call monk mode, where monk mode is basically I just gave myself a full life ectomy. I just removed myself from every environment and cuts ties with every person that knew me. I just went fully inward and I got this little dog and I just basically just lived like a monk. And I've been through so much pain, and I did so much drama in my life, like freaking Jerry Springer show. It got to the point where the pain was so bad, I was like, I'm done. I'm literally done with everything. And that's when I started to obviously do the gym training, my social hours in the morning, I stopped going out in the evening. I stopped drinking, everything started to change. And then at that point, that's when I got really interested in nutrition and all of the stuff that I started, I was living. So I decided to go back because I actually, after the butchery, I tried to go back to university college and do a law and psychology degree. Because I thought at the time it would be like accolades that my dad would approve of me, thought it would be great. And I realized that if you don't do things for you and you're doing them for the appeasement of other people, you will never last. And so I failed that. So I failed so many times in my life already at the age of like 21. But then when I got into nutrition, this was one thing that I did feel like I was doing for me. So I went back and I studied nutrition and human structure and function, and I actually passed these things. And so at that point, that was kind of like the dawn of this new chapter in my life. I started to learn more about blood work and biochemistry and hormonal systems and just the internal workings of the human. Way more than just bodybuilding shit. Way more. Way more than just bodybuilding. So that was really the dawn of this new chapter in my life where I started to taper down and wean myself off all these medications that I was on. And it obviously required strategy. And so with the consultation of my psychiatrist at the time, it was coordinated. And I made sure that I was doing things the right way. And I basically got off everything. I got off everything. And now I've been 12 years psych med free. And it's changed my life, dude. I mean, again, I'm not telling people that they need to do what I did, but I'm saying it was really, really impactful for me. And through that journey, getting off all the psych meds, using nutrition and supplementation and training is like the way to engineer a better chemical state. You came over to the US. And from that point, it's just like I just became a fanatic, like an absolute fanatic about human potential. And I think that kind of came through in a lot of my own content and transformation. People would see what I had done myself. And that's when I sort of drew the eyes of, you know, musicians like Chris Daltrey, Danny Warsnop.
Ken Baden10:48 - 10:51
I was going to say, man, you're hooking up with all the major guys.
Fraser Bayley10:51 - 12:53
Yeah. So obviously our mutual friend, um, you know, Zachary top price, Todd, amazing guy, amazing entrepreneur. Um, obviously he's a bodybuilder and he's a really interesting character in the sense that he wanted to really optimize internally as well as having a physical result. And that's kind of my wheelhouse. So I was like, man, let's do this. So he's doing amazingly well. And, but you know, like musicians like Chris Daughtry and even the lead singer from asking Alexandria, Danny, you worked out with him. Yeah, so brand new. So he's just kind of got on board in the last month. So we have our work cut out for us because he's come from a place where he's never really done a lot of health stuff. So it's a new world for him. But I do think we've done multiple trainings together and we're doing a lot of stuff. And outside of those people, I've done a lot of stuff with former special forces. So I've had Green Beret, Navy SEALs, Army Rangers that are retired and now civilians, but they have that mindset. Obviously, that mindset to be a special ops guy requires a level of mentality that a lot of people don't have. And I tend to gravitate towards those people because I can give them a lot of high-level strategy that they're really able to execute on. So it's gone from this place of me being this deranged butcher, overdosing on medications to coaching famous musicians and entrepreneurs and people at the top of their game. And I'm super thankful for it, man. It really makes me understand And I know that you'll understand this, that when you put your mind to something and you become masterful at that thing, doors open for you. And it doesn't happen by accident. It's not luck. It's like you putting in the reps, like you getting into the trenches and putting in the reps and building that skill set that is highly sought after, basically. So that's kind of like the journey compressed down. So I hope that makes sense.
Ken Baden12:53 - 13:38
No, it does. And I mean, that was, first of all, I had no idea your story was that. The fact that you were prescribed, and I don't know if our listeners will get this, but let me just explain to you, you know, most of them know my background now. bipolar disorder and the medications that they're going to be feeding somebody much less a kid. It's just gross, man. So, so yeah, that's amazing for you to be able to use freaking fitness, but not only that's the other element that I'm taking away from this. And one that I hear you say, I mean, so I did kind of, uh, demean you in a way in that you're more of like you're a coach, right? I mean, you're a coach. Yeah. So you're coaching Todd, you're coaching that gentleman from that, but I'm a huge fan of asking.
Fraser Bayley13:40 - 13:42
I'm a huge fan of you too, brother.
Ken Baden13:42 - 13:49
I'm a huge fan of you too, brother. But asking Alexandria, man, I'm just saying when you said that.
Fraser Bayley13:49 - 15:13
I love it, man. I love it. Yeah, it's a journey, dude. And it's like one of those things where I just, I feel like having this type of knowledge and we can talk about some of the tangible tactics with your listeners of what are some things that they can do because these guys have so much pressure and stress on them. And obviously, as an entrepreneur, it can be the most rewarding thing, but it's brutal at times too. And so if you don't have your stuff dialed in, you will suffer. And these guys are just the grueling tour schedules, and it's really challenging. So we have to find good ways to optimize them internally. So the physical results are a byproduct of that. But if we don't optimize them internally with their hormone systems and neurochemicals, all these things, you're not going to feel good. And honestly, that is my biggest thing is I want people to realize how good they can actually feel when they dial the stuff in. So I've been 12 years medication psych med free now. So, and again, I don't say this to people to say you should do what I do, but I'm saying, I truly think that we have a lot more ability to change things than we realize. And if we buy into this label and we just kind of identify with the label, it's going to be a self-fulfilling prophecy. It's kind of like that line, you know, if you argue for your limitations, guess what? You get to keep them. So, you know,
Ken Baden15:14 - 15:57
Yeah. I hate that line, but yes. I love it and hate it. I heard it before from a mentor of mine a couple of times. But what are some, that was actually my next point. You work with these high-level people. We're probably, most of our demographic, if I had to guess, are going to be sales folks or not. So you're on the go, You know, I've heard before, and honestly, man, I've used this excuse, like, oh, I'm so busy, right? Like, so meal prepping and things like that, but you know, then you've got your guys that are like, just so disciplined. They're like, okay, well, I bring my meals. I travel, I have my meals sent to me, not me, but like, so what are some actionable strategies that we can employ? Easy step one kind of things.
Fraser Bayley15:57 - 27:22
Yeah, so I mean, I think the first thing, and this is sort of something that's outside the normal realm of discussion, I think the first thing that can be really useful for the listener to think about is getting a detailed slash advanced blood panel done. Because sometimes we don't know what's happening inside. And part of the reason why I say this is because if you don't really know what's happening in you chemically, like with your hormone systems, your thyroid, inflammation markers, your insulin sensitivity, if you don't know what's happening, a lot of the things you're doing is just guesswork. You're just kind of throwing stuff at the wall and hoping something sticks. And the reason why people kind of burn out with their diet and fitness stuff is because they're doing too much guesswork. So they're doing a lot of things. They're pulling 10 levers to try and solve 10 problems. When my whole thing is, if you get like an advanced comprehensive blood work panel done, you can pull one or two levers that solve like four or five problems each. And so by doing that, you are way more efficient with your focus and energy, and you get a better result because the things you're addressing have a massive ROI. And so I think the first thing they should do is, get an advanced lab panel done. We can put this in the show notes if you want. I have a superhuman blood work blueprint. It's literally a free download that someone can get and it maps out where you go to get it done. It maps out all the different biomarkers that you would need. Let's say someone goes and does that. All my guys do that to start with. Let's say you go get that done. Then basically one of the things that I think would be a useful tool is in to look at, okay, based on that, what does your diet look like right now? And we start to plug the nutritional holes. So nutritional holes are basically like, okay, if someone comes to me and there's a certain biomarker that's wonky and not optimal, there'll be certain foods and supplements that they can add into the routine that will fix that thing. I'll give you some examples. So let's say for instance, and obviously entrepreneurs, I'm assuming probably a lot of listeners are probably men, and a common thing is testosterone, for example. So let's say that was an issue for someone and they were experiencing low testosterone. Some of the symptoms of that are going to be things like low energy, low mood, irritability, and anxiety. Those are typically the common things. It's not even so much about your physical appearance. They think that with muscle building, it will make it harder to lose body fat, but it will affect your anxiety and your mood. And so from a place of ROI, those things are very important, man, because you know what it's like. I don't even think time is our greatest asset. I think energy is. If we have all the time in the world, but we don't have good energy, it doesn't really matter. So part of it would be like, okay, let's say testosterone was the issue. Then with a comprehensive blood panel, you could see, okay, what is my vitamin D level at? Because vitamin D is a hormone precursor for testosterone. So if we know that your vitamin D is low, for instance, we could then supplement with some vitamin D3 plus K2, or we could try and get some more sunlight, different things. To get that number right, there's different minerals. So zinc, boron, selenium, magnesium, these minerals all help with testosterone function. So what I would do is I would say healthy foods, you could go to chat GPT or you could just go to Google and you could plug healthy foods high in selenium. healthy foods high in boron. And literally take that food, add it into your routine. And what you start doing is you start plugging all the holes. And what you'll find is when you plug those holes, dude, it elevates everything. It elevates like your mood, your energy goes up, your mental fog clears, your cravings come down. When you're not craving stuff, that's when you get into this place where you can diet more effectively and stick to the plan and not feel like you're losing your mind. So you get in better shape, which then is more rewarding for your breakers. Part of it is like, the thing I say to people is like, you know, we're all like a brand. I mean, you're a brand, I'm a brand, you're a walking billboard. Like, you know, the way you dress with your awesome tailored suit, like you're a walking billboard for like your message. And what I tell people is that you want to look healthy. You want to look vital. You want to look athletic because it's only going to enhance your brand appearance and your sales ability. So if we can optimize those energetic components through plugging nutritional holes. That is hands down the way to do it. So the first thing would be to get that done, start plugging the holes. Some of the things that I tell people that are very user-friendly processes, because For those of you who travel a lot, and obviously my background working with these musicians, they're on the road a lot. Right. So some of the simple things that I found to be really effective on the road traveling is there's a website called Happy Cow. And if you go to Happy Cow and you plug in your zip code or your actual address of your hotel, it's going to pull up all the healthy food options and like a blast radius of you. So, for instance, I just came back. That is freaking awesome. Yeah, so I just came back from Hollywood last month shooting the music video with Chris Daughtry. I heard you got a role in that, by the way. Yeah, dude, I was in it. It was pretty cool. But I pulled up Happy Cow. I plug in the hotel and I find all, you know, there was literally a place called Sweetgreen. So Sweetgreen is like a macro bowl, sort of poke bowl type setup. That's, in my opinion, one of the best ways to eat, like a macro bowl, poke bowl type approach, where you have your protein, your carbohydrate, you have your fibrous vegetables, your different colors, and then you have your condiment, which is usually like a fat. I've got to the condition that I'm in using this macro bowl concept, counting no calories, just eyeballing things for the last 10 years. So I want to share that with you guys because I think it's important to realize that I'm not bringing my scale with me and weighing the micrograms of things and all crazy about that. It's a very intuitive approach. A lot of it is his intuitive foundation around the stuff I call biofeedback. So biofeedback is like your body trying to communicate to you. So if you're getting cravings, typically it's because you're missing some sort of vitamin or mineral and your body's trying to tell you, hey, we need more magnesium. Now, a classic example is women at a certain point in their monthly cycle might crave chocolate. That's like a common one. And part of the chocolate craving is blood loss through the menstrual cycle. They're losing magnesium. So if you understand what your body's trying to tell you, you can plug that hole with some cacao nibs rather than eating a block of chocolate, eating a pack of Oreos. You can use some cacao nibs in your smoothie. You hit those mineral requirements, cravings drop to zero, and you get in phenomenal shape, man. So I use Happy Cow. use it like a macro ball formula concept. And I would say that if... And you can create a macro ball type breakdown at Chipotle. You can do it at Chipotle, you can do it at Sweetgreen. There's a lot of poke ball locations in different cities. Happy Cow is a great place to look for that type of stuff. So I would say that When you're designing your meals, if the listener just searches like macro bowl on Pinterest or on Google, M-A-C-R-O-B-O-W-L, literally you will see all kinds of images of what that looks like. You can model that and adjust the food choices and the portions based on your goal. So you can either, for someone that might be a hard gainer or they want to put on muscle, you increase your portions of protein and carbohydrates or something. And for those of you who maybe want to lose weight and lean down, you keep your protein high, but you pull down your fats and your carbohydrates. So you can actually manipulate the portions of this macroball stuff to get your result without counting calories. And one of the things that I tell people, This is like a very useful user-friendly tip. And it's kind of almost childish in nature, but I like it because it's simple. It's eat the rainbow. Eat the rainbow. Meaning, when you look at your lunch meal or your dinner, where is your green vegetable? Where is your red vegetable? And where is your orange vegetable? So let's say for instance, you might have a salad, you've got your micro greens or you've got some type of green leafy spinach or something, you've got tomatoes and you've got shredded carrot. Or if you're going to do like a stir fry, you might have broccoli, red peppers and carrots. If you have a different color, each color is representative of a different set of nutrient properties. That, dude, is how you plug the nutritional holes. So the reason why I'm so obsessed with plugging the nutritional holes is because that's what drives the crappy feelings you experience. If you've ever tried to diet down and get really lean, One of the biggest challenges for people is they just feel terrible. Their energy is terrible. They've got cravings through the roof. They feel tired. They're just having to pump the caffeine just to function. It's because you're missing a boatload of micronutrients. And you're not just going to necessarily hit those requirements from just taking a multivitamin. I do think there's something to be said about getting it in whole food form. So if you eat the rainbow and you plug the holes and you look at your meal and You want it to come from the ground. When I say, does it come from the ground, does it come from a garden? Is it a food with one ingredient? Brown rice is just brown rice. Chickpeas are just chickpeas. Chicken breast is just chicken breast. Spinach is just spinach. One ingredient. If you take those and combine them in a macroball concept, and you eat the rainbow, you can modify the portion sizes up or down to create either fat loss or muscle building. And I'm telling you, dude, this has been such a simple way for me to get results for people, but it's beautiful because it is so simple. And people do it, and they're like, I don't even feel like I'm dieting. And I'm like, that is the damn point. You want to get to a place where you're not feeling like you're on a diet, because that's when you know you can sustain it. So I would say those are some useful nuggets for people when it comes to if they're traveling, and they need to kind of lock things down, that macro ball concept using Happy Cow, eating the rainbow, and does it come from the ground? You apply those things 90% of the time with a 10% deviation, dude, you will optimize. You will optimize it. I mean that.
Ken Baden27:22 - 28:21
This has been probably one of the most informative for me that I've had in a long time, man. I hope you guys really genuinely digested like, let's recap, right? So first things first, hey, get yourself a thorough blood panel. Now that's something that And I'll just say, man, I went and did that, right? Two years ago, two and a half years ago. I said, you know what? I'm not feeling like myself. I'm retaining weight in my face. Like, you know, I didn't feel like myself in other areas of my life, man. Sometimes, you know what I mean? You're looking around like this way and now I'm this way. So look, I went and got that checked out. Right. And it turns out this was low. This was low. Let's get that fixed. So I can't. I can't stamp that enough. Now, for me, I've been reaching out to Fraser and I didn't even realize he was. Now, first of all, if somebody is listening like myself, for instance, and is interested in working with you, how can they find you?
Fraser Bayley28:22 - 29:12
Yeah, so I mean, if you search, I'm on Instagram, at Fraser Bayley, F-R-A-S-E-R-B-A-Y-L-E-Y, so at Fraser Bailey. I'm on Facebook, Fraser Bayley. And you can email me, Fraser at VegUpLife.com. And I have, you know, we can even plug it in the show notes, man. I have, like I said, I actually have two things that are probably really fitting for your people. So I got the Superhuman Bloodwork Blueprint. and I have the Superhuman Travel Protocol. They're both just free downloads. So you have that for the Bloodworks stuff, like you said, and then you have the Superhuman Travel Protocol to literally do all the things that I just talked about. If you're going to mastermind events or you're traveling, I just saw you obviously down with Ryan Stumann, for example. So having the Superhuman Travel Protocol would be the perfect thing to plug into your routine to navigate all these challenges. So I would say those are going to be the places you can find me.
Ken Baden29:13 - 30:07
Dude, that's amazing. I'm, uh, I'm going to utilize happy Cal actually know exactly what you're talking about. Those poke bowl places are awesome. They don't, they're good. Yeah. They're not bad. So, I mean, I could see how people feel like they're not dieting and that's just, I know a couple of guys that are going to be really excited to listen to this man. Cause it's plays so much. Yeah. For me, I mean, I can tell you right now, I can't wait to like dive back in because I don't feel as good as I did. So I already know that game, right? Like, yeah, I got to play that too many times. And I've got a gentleman, Fraser, who's working with me, who's, you know, he's gained some weight. He's gotten back in the gym since he started working with me as a kid, man, I just feel so good. And I'm still out of shape. But like, I feel good, you know what I mean? And I know exactly what he means. Just going to the gym for a few weeks, and even though you haven't seen the results yet, you feel so much better.
Fraser Bayley30:08 - 32:32
It's one of those things, man. Like I said, as an entrepreneur, as a business owner, if you're in sales, whatever industry you're in, you can have all the time in the world, but if your energy is not good, everything's difficult. Your relationships will be strained, your relationships with your kids, with your spouse. You won't connect with your prospects and your people like you could because you're just going to be drained and feel lifeless. And I've experienced that. And it's an awful place to be, man. And especially you talked about your face. And I think for many entrepreneurs, I've talked to guys before, dude, who didn't want to get on camera. They were very, very skillful at what they did. And they didn't want to get on camera because they had the big puffy swollen face. And they were very self-conscious about it. And I'm like, you need to get in better shape. Because when you build that confidence to get on camera, you have this gift, you have this knowledge that you're withholding from people because you're worried about how you look. And you're not sharing it with people. So if you build up that courage, not only is it going to grow your brand, but you are going to help people that need the knowledge that you have and you're withholding from them. So you almost need to see it as like a duty to yourself, but a duty to your people to optimize. And for me, I used to have those issues, man. There was a certain point where I gained a bunch of weight and my head was freaking round. I call it a mood. I call it a moon face, man. And I look back on the pictures and I definitely held back from posting and getting on social media more because of that. And now at the point I'm at, I can be ready for anything at all times. Like you said, I go to the music video shoot with Chris Daughtry and the producer is the same guy who produced the movie Machete. And he looked at me and he's like, dude, Let's get you in the thing. It just opens doors. You just get more opportunity. So for you, for example, the way you present yourself now, you do have more of an appeal than if you were like 50 pounds overweight. It's just the nature of the game. And you can either choose to acknowledge that and just embrace it, or you can say, oh, that's superficial and it looks on everything. And I'm like, yeah, I get that. But you've got to realize that it's a whole package deal. And if you can be good at what you do, and you can present it in a good way, you maximize everything.
Ken Baden32:32 - 33:24
I couldn't agree more. Even if you could argue that. but you'd be arguing something to me that just yeah you can say whatever you want but you can't tell me it's undeniable that somebody who's in in great shape doesn't even matter they could be the you know the ugliest damn person in the world but if they take care of themselves there's something that's being said just by the way they look the way that they're in shape so i mean you take them more serious fraser brother This has been one of the most informative shows we've ever had. I'm really, really, really glad we got you on here. Listeners, man, you're welcome. And I encourage you to check Frasier out. We'll have to get you back on, man, because it seems like you're the precipice of what you really have to offer here. But I'm excited, man. I actually want to reach out to you, and I will. But I'm excited. Look, maybe I'll have to be your poster boy. Get out here.
Fraser Bayley33:24 - 33:26
That's it, dude. That's it, man. I like that.
Ken Baden33:26 - 33:30
Well, look, guys. Thank you, Ian Fraser. I love you, brother.
Fraser Bayley33:30 - 33:36
Absolute pleasure. Thank you. I appreciate you, man. Hell yeah. Awesome.
Intro/Outro33:36 - 33:56
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