In this episode, Ken Baden welcomes Jesse Spiegel, founder of NexLev Logic — a roofing-specific AI automation company. Jesse shares his journey from being a high-volume roofing sales rep who personally generated $3.8 million during Hurricane Irma, to building the AI systems he wished had existed during his career in the field. After years of watching great sales volume get undermined by poor operations, Jesse became obsessed with efficiency. When AI arrived, he saw the opportunity to automate every repetitive, manual task he'd been doing by hand and package it into something other roofing companies could actually use. The conversation covers his 6-module end-to-end platform — from filling the funnel and responding to leads instantly, to managing subcontractors, keeping homeowners informed, and capturing reviews on autopilot. Ken and Jesse also explore how AI can coach reps through pitch analysis, help managers spot training gaps, and ensure no prospect ever slips through the cracks. They close with a look at the big industry shift happening right now — insurance restoration roofers scrambling to learn retail — and Jesse's timeless reminder that no matter how smart the tech gets, nothing beats knocking on a door and making a real human connection.
Guest: Jesse Spiegel is the founder of NexLev Logic (nexlevlogic.com), an AI automation platform built exclusively for the roofing industry. With years of experience as a top-producing roofing sales rep — including $3.8M in a single storm season — Jesse turned his firsthand frustrations into a full suite of tools that help roofing companies communicate better, close more, and scale without the chaos. He currently manages roofing projects in both Colorado and Florida while growing NexLev Logic.
Host: Ken Baden is the CEO and owner of Baden Consulting and Potomac Custom Remodeling. His podcast, The Kitchen Table Podcast, is where real business conversations happen in the trades and beyond.
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